EA plans to compete with Nintendo's Wii Fit

http://kotaku.com/5085099/ea-officially-going-after-wii-fit-with-ea-sports-active

Remember when EA said they were looking at ways they could take a chunk out of Nintendo's Wii Fit market? Well, they found a way. Aimed primarily at the ladies, new title EA Sports Active will, like Peter Moore said a few weeks back, be targeted at a more Western style of fitness, as opposed to Wii Fit's reliance on stuff like Yoga. EA Sports Active will include over 20 more active pursuits like running, programs like a calorie counter and "virtual personal trainer", and even go down the Wii Sports path with simulations of games like tennis.

To differentiate the game from Wii Fit, EA Sports Active will be based around the Wii Remote and Nunchuk (as opposed to the balance board). The game will ship with a rubber strap that attaches the controllers to certain parts of the body (removing the need to actually hold the controls) for certain exercises. The game will also be shipping with a rubber resistance band, for strength training. It'll be available next Spring for USD$60.

Sounds like a lot of work!
 
Ambitious. Don't know how it will sell though. Wouldn't everyone interested in using their Wii for fitness already have the balance board, and would therefore see no need to also buy this game?

I would rather EA make a less accurate, sturdier, and bigger Wii Fit board that they could then incorporate into their sports games. NHL2010 with balance board for skates and wiimote + Wii Motion Plus for a stick... sign me up.
 
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