PS3 to recieve AmBx software soon.

MegaDrive20XX

Segatron Genesis... call me the wizard.
http://kotaku.com/5146154/playstation-3-glows-with-ambx

amBX is a technology originally developed for the PC by Phillips Research that incorporates lighting, rumble, and even air-flow peripherals to help deliver real-world sensory experiences in video games and television entertainment. Now that technology makes the jump from the PC and specialty television market to the console gaming market, with a Tools and Licensing Middleware agreement that allows amBX to develop its technology for use on the PlayStation 3.

“This is a major milestone in the development of amBX as a ubiquitous standard for entertainment sensory experiences,” commented Jo Cooke, Chief Marketing Officer, amBX. “amBX has already proved incredibly popular and successful within the PC games, music, movies and apps markets and the Tools & Middleware License agreement with SCEI will allow us to bring amazing light, rumble, sound and air movement experiences to game users.”
 
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