publicity

http://www.destructoid.com/gamestop-puts-employees-in-fat-suits-people-rush-to-buy-fitness-games-119051.phtml Wearing "FAT SUITS" in order to sell fitness games like Wii Fit and DDR. Yeah, what better way to anger a fat man or anger a parent who's kid could be obese, then with two employees...

When he sent in his 360, they erased his artwork. But feeling sorry (or just wanting the publicity), Bill Gates signed a new 360, threw in some games, and had several others from the 360 family sign as well...as well as putting on some new artwork.