Reggie: Nintendo sees Apple as larger threat than Microsoft and Sony

Jan 2005
Waco, TX
Nintendo of America president Reggie Fils-Aime wants to make sure you're not getting it twisted -- he's not competing with other game companies, but with the very concept of time itself. Speaking to Forbes recently, Fils-Aime explained that "It's all about time." Rather than just competing with the likes of Microsoft and Sony, Fils-Aime said, "I compete with Zynga, I compete with surfing the net, I compete with the newspaper." What about eating ice cream, Mr. Fils-Aime? Hmmmm?

Regardless, he does see one direct competitor to worry about: Apple. Fils-Aime rhetorically wondered, "Do I think that in the near term they can hurt us more than Microsoft? Absolutely." Though, despite astronomical sales of both the iPhone and iPod Touch, Fils-Aime believes that content will win the day, bringing up Dragon Quest IX as an example of a game that can "consume." He even pointed out that 14 of the top 20 selling games this generation originated with Nintendo.

Fils-Aime didn't point out Apple's bigger trump card -- its device does a lot more than play video games. We're confident that Nintendo isn't going anywhere anytime soon, but competing with a phone in terms of handheld sales? Not so sure about that.

I concur with Reggie. Apple as much as we disagree here, is a growing force. Did anyone recently read in the news that today's children only want an Iphone touch or a Microsoft Kinect?? It's scary!


Site Founder
May 2004
Idk. I see kids (and adults alike) asking for a DS. It's a very cool system

Reggie is right though... Since consoles and hand handhelds entered the realm of the "all-in-one" device... They now have to compete on all battlegrounds.

I would say consoles and handhelds were forced into this arena. Somehow... I don't see the leader as Apple. I think another company will steal that and Apple will live what Sony did after the PS2.

We'll have to see what exactly will happen. But I don't think it will play out like everyone thinks. I mean look, nintendo is now leading sales of all consoles. They may have took a hit the last couple months, but the DS is still selling like crazy and the wii is gaining momementum again.

BV :hat