Mai Valentine
Moderator
http://www.forbes.com/business/newswire/2004/03/26/rtr1313656.html
Some key points that the article mentions:
Some key points that the article mentions:
The high up-front costs of developing games is also pressuring developers to rely more on sure-fire hits and take less risks on new, innovative titles.
Electronic Arts Inc. , the gaming industry's largest publisher, has perfected the art of getting gamers hooked on yearly releases of sports games and turning out versions of movie hits such as "The Lord of the Rings: The Return of the King" and "Harry Potter: Quidditch World Cup."
EA's U.S. market share in 2004 is more than twice that of its closest competitor, and the company generates more revenue in the December quarter than its closest competitor does in an entire fiscal year, driven in large part by those repeat sports and film titles.
Out of the top 100 games sold in Japan during 2001, 10 were original titles, but that number was halved in 2002 and fell to merely two in 2003.
But it is not just EA chasing after proven material. Upcoming titles such as "Halo 2," "Half-Life 2," "Doom III" and "Grand Theft Auto: San Andreas" are all expected to top sales charts this year, in large part because the games that preceded them were so successful.
And licenses for films and TV shows are being snapped up left and right by publishers counting on consumers to opt for something familiar when trying to decide how to spend their $30 to $50 per game in discretionary income.
Just this year, EA has licensed "The Godfather" and Take-Two Interactive Software Inc. has set up an ongoing licensing deal with the Cartoon Network.
Ubi Soft announced Thursday that it had licensed the early 1980s TV series "The Dukes of Hazzard."